Phil Pountney. .
Over 12 years of experience, putting people at the heart of everything I design.
Currently working at Cera - the #1 Health-tech start-up in the UK. Previously at 383Project - a leading digital product studio.
Work
Greenfield healthcare rostering solution
Adopt first principles thinking, challenging assumptions and breaking complex problems down into solutions.
Hotel booking experience optimisation
Improved user experiences that led to increased user engagement and conversion.
Saas product redesign
Following best practice usability heuristics and JTBD user research methods to improve the user experience of a well established, outdated product.
How do we search for the right hotel?
Using research methods to validate assumptions of how people search for the right hotel.
Snapshots
Quick previews of work over the years.
About
I'm Phil — a digital product designer with 12 years of experience. I put people at the heart of everything I design. Currently based in Birmingham, UK.
See my CV →I currently work at Cera - #1 Health-tech company in the UK. Creating original technology for personal and preventative healthcare. I joined a newly formed product and design team, building ways of working and best practices whilst delivering impactful product features.
Prior to this, I was agency side, at 383Project - an award winning, digital product studio in Birmingham, UK. Delivering value to a diverse portfolio of clients with varying support needs across product discovery and delivery.
I am an "end-to-end" product designer - working closely with product, engineering, data and fellow designers, covering activities in both discovery and delivery. Over the years I have worked across sectors including telecoms, retail, healthcare, finance and automotive to name a few. From scale-up businesses such as Cera, to establish household names such as Hilton. Covering both B2B and B2C.
